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Custom AdTech & MarTech development services for vendors and agencies

Partner with our full-service development teams to build a new platform from scratch, integrate your existing product with other tools in the ecosystems, or develop new features and functionalities

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Our AdTech and MarTech development services

Below are just some of the AdTech and MarTech development services we can offer you:

Design and build new AdTech and MarTech platforms from scratch.
Integrate your existing software with other tools and platforms in the ecosystem to give you access to more inventory and data.
Develop new features for your product that your clients are requesting but your in-house team doesn’t have time to build.
Work on your backlog tasks to help you produce more in the same amount of time.
Improve the performance and scalability of your platforms by making changes to the code base and infrastructure.

Why choose us to build your AdTech or MarTech platform?

We have 9+ years of experience in designing and building advertising technology.
We’ve launched our own AdTech startup – Kanary NEST (a demand-side platform), which was later acquired by Gravity4.
We founded Piwik PRO – a privacy-focused on-premises and cloud marketing suite used by governments and companies operating in the financial, healthcare, and retail & ecommerce sectors.
We built 7suite (now part of Piwik PRO) — a MarTech stack consisting of a tag manager, data management platform (DMP), and an ad personalization & remarketing platform.
Our in-house teams spend over 15,000 hours each month designing and building AdTech & MarTech platforms for our clients.
We’ve developed over 100 successful projects for clients of all sizes.

A typical project development timeline

Month 1: Prototyping

The first month of a new AdTech or MarTech project is spent on confirming your project’s requirements, creating a user story map containing the functionalities that will be added to the initial backlog, creating your project’s product release plan and estimates, and designing an interactive prototype that visually represents your minimum viable product (MVP).

Clearcode’s knowledge of the complex inner workings of AdTech & MarTech is second to none.
Stéphan Montigaud
Deputy CEO, Head of Operations at Mediapost Communication

I was extremely impressed with Clearcode’s ability to work in unison with us, it really felt like they were part of our team. Our cooperation was seamless.
Steve White
CEO at Clarivoy

Months 2-4: Minimum Viable Product (MVP) Development

There are many definitions of what an MVP is and what should be included in one. We see MVPs as the first working version of your AdTech or MarTech platform, and therefore, should contain the most necessary set of features needed to valid the original idea and be tested by the initial users.

Months 5 onwards: Post-MVP Development

Once we’ve helped you launch your MVP, we will continue to monitor the platform and its infrastructure during the user testing phase. When the time is right, we’ll continue the development and make changes to it based on user and stakeholder feedback.

About Clearcode

We are full-service software development company that specializes in AdTech and MarTech.

Over the years, we’ve partnered with software vendors and agencies of all sizes to design, build, and maintain high-performance advertising and marketing technology — including RTB, programmatic, data management, and analytics platforms.

With offices in Europe and the USA, our development teams can help you with all areas of AdTech and MarTech development.