The benefits of building a customer data platform (CDP)
Here’s how your company can benefit from building a customer data platform (CDP):
- Control of the technology – Building your own CDP platform, compared to renting on, provides serious business advantages, such as control of the technology, product roadmap, and data.
- Create a new revenue stream – Build a customer data platform integrate it with your existing tools and platforms, and add it to your client offering to create a new revenue stream.
- Ownership of the data – In a post-GDPR world, companies need to ensure they own and control their data. By building a customer data platform, you’ll be able to own all the data you collect.