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The benefits of building a customer data platform (CDP)
Here’s how your company can benefit from building a customer data platform (CDP):
- Control of the technology – Building your own CDP platform, compared to renting on, provides serious business advantages, such as control of the technology, product roadmap, and data.
- Create a new revenue stream – Build a customer data platform integrate it with your existing tools and platforms, and add it to your client offering to create a new revenue stream.
- Ownership of the data – In a post-GDPR world, companies need to ensure they own and control their data. By building a customer data platform, you’ll be able to own all the data you collect.
Our MarTech development experience
- We have 8+ years of experience in designing and building marketing technology.
- We founded Piwik PRO – a privacy-focused on-premises and cloud marketing suite used by governments and companies operating in the financial, healthcare, and retail & ecommerce sectors.
- We’ve launched our own AdTech startup – Kanary NEST (a demand-side platform), which was later acquired by Gravity4.
- We built 7suite (now part of Piwik PRO) — a MarTech stack consisting of a tag manager, data management platform (DMP), and an ad personalization & remarketing platform.
- Our in-house teams spend over 12,000 hours each month designing and building AdTech & MarTech platforms for our clients.
- We’ve developed over 200 successful projects for clients of all sizes.
What makes us qualified to help you design and build your customer data management platform?
9+ years of AdTech/MarTech development experience
We’ve been designing and building software for companies operating in the online advertising and marketing industries since 2009. With vast knowledge of the AdTech & MarTech ecosystems from both the technical and business perspectives, we launch and sell products that meet the needs of advertising and marketing companies.
Clearcode’s knowledge of the complex inner workings of AdTech & MarTech is second to none.Stéphan Montigaud
Deputy CEO, Head of Operations at Mediapost Communication
I was extremely impressed with Clearcode’s ability to work in unison with us, it really felt like they were part of our team. Our cooperation was seamless.Steve White
CEO at Clarivoy
We founded Piwik PRO
Our teams are responsible for building and maintaining Piwik PRO – a leading privacy-compliant analytics suite designed for high-security environments and ensuring compliance with international privacy laws like GDPR and HIPAA.
One of Piwik PRO’s main products is their customer data platform (CDP)
Piwik PRO Customer Data Platform (CDP)
The Piwik PRO customer data platform allows you to create a single customer view by integrating data from web analytics and other data sources – including your company’s CRM, e-commerce transactional systems, offline sources and app analytics data. The data collected in the CDP helps to map the customer journey on the most granular level and create custom audiences to make informed marketing decisions, and get a full picture of your company’s customers by enriching profiles and audiences.
We are a full-service software development company that specializes in AdTech and MarTech.
Since 2009, we’ve partnered with tech companies to design and development customer data platforms and other AdTech and MarTech platforms.
We chose Clearcode as a partner because of their expertise in developing AdTech solutionsLuke Tuttle, VP International Product, Klarna