Custom Demand-Side Platform (DSP) Development Services for Vendors and Agenices

Whether you want eliminate white label DSP fees, reduce commissions paid to intermedaries, or simply have more control over your data and the media-buying process, our full-service AdTech development teams can partner with your company to design and build a custom DSP

Find out more about building a DSP


A custom demand-side platform built to provide you with a range of business advantages

Here’s what your company can do with a custom demand-side platform (DSP):

  • Save money on media buys: Eliminate commissions paid to external DSPs and accurately calculate the exact cost of each media purchase.
  • Eliminate white label fees: Take media buying in-house and avoid the high fees associated with using a white-labeled DSP.
  • Customize the platform: Implement proprietary trading strategies, optimize algorithms, and build custom features to increase ad & targeting performance.
  • Generate more revenue: Sell your custom DSP to clients and drive more revenue to your company and increase your company’s overall market value.
  • Integrate it with other in-house platforms: Keep your media-buying process under one roof by integrating a custom DSP with other ad tech platforms.
Our AdTech developers can also help you expand your existing DSP by integrating it with other platforms in the ecosystem, adding header bidding capabilities, and incorporating the OpenRTB protocol.

Why choose us to build your DSP?

  • We have 9+ years of experience in designing and building advertising technology.
  • We’ve launched our own AdTech startup – Kanary NEST (a demand-side platform), which was later acquired by Gravity4.
  • We founded Piwik PRO – a privacy-focused on-premises and cloud marketing suite used by governments and companies operating in the financial, healthcare, and retail & ecommerce sectors.
  • We built 7suite (now part of Piwik PRO) — a MarTech stack consisting of a tag manager, data management platform (DMP), and an ad personalization & remarketing platform.
  • Our in-house teams spend over 15,000 hours each month designing and building AdTech & MarTech platforms for our clients.
  • We’ve developed over 100 successful projects for clients of all sizes.

3 reasons why clients choose us as their AdTech development partner

Experienced AdTech developers

Building AdTech platforms isn’t for the fainthearted, and it certainly isn’t for your average software development company. Advertising technology development requires a unique set of skills, in-depth industry knowledge, and experience acquired over a number of years. Our teams have been designing, building, and maintaining AdTech and MarTech platforms for since 2009. We also built our own DSP — Kanary NEST, which was acquired by Silicon Valley-based startup, Gravity4.

We chose Clearcode as a partner because of their expertise in developing AdTech solutions.

Adshoppers logo Luke Tuttle
VP International Product at Klarna

I had a wonderful experience working with Clearcode on several projects. The Clearcode team is extremely professional and deliverables were always received both on time and on budget which I greatly appreciated.

SpotX logo Allen Klosowski
SVP Advanced Solutions Group

Full-service AdTech development teams

Most of our clients already have an in-house development team, but simply lack the required amount of resources, time, and experience needed to build and further develop their AdTech platforms. That’s why they turn to us! Our full-service development teams can handle all the technical aspects of the project and collaborate with your existing teams.

Agile and incremental development

Anyone can make a project drag on for years and years, but few software development companies can plan, design, build, and release a working product within 4 months. Our incremental and agile approach to AdTech platform development enables our clients to acheive regular success, deliver a product that’s inline with their users’ needs, and make improvements to it over time based on user feedback.

About Clearcode

We are a full-service software development company that specializes in AdTech and MarTech development.

With offices in both Europe and the U.S., we’ve partnered with AdTech vendors and ad agencies to design, develop, and maintain advertising technology — from DSPs to SSPs and everything in between.

Clearcode’s knowledge of the complex inner workings of AdTech & MarTech is second to none.

ISOSKELE logo Stéphan Montigaud
Deputy CEO, Head of Operations at ISOSKELE

Our projects have appeared in a number of media portals:

Find out more about building a DSP