A custom demand-side platform built to provide you with a range of business advantages
Here’s what your company can do with a custom demand-side platform (DSP):
- Save money on media buys: Eliminate commissions paid to external DSPs and accurately calculate the exact cost of each media purchase.
- Eliminate white label fees: Take media buying in-house and avoid the high fees associated with using a white-labeled DSP.
- Customize the platform: Implement proprietary trading strategies, optimize algorithms, and build custom features to increase ad & targeting performance.
- Generate more revenue: Sell your custom DSP to clients and drive more revenue to your company and increase your company’s overall market value.
- Integrate it with other in-house platforms: Keep your media-buying process under one roof by integrating a custom DSP with other ad tech platforms.