By reading this guide, you’ll learn about:
- The EU’s General Data Protection Regulation (GDPR) and ePrivacy regulation – a detailed overview of these new important regulations
- The new definition of personal data – how it will change the way AdTech and MarTech companies collect data
- User consent – how and why companies will need to obtain consent from users to run behavioral advertising and marketing campaigns
- Data breaches – what AdTech and MarTech vendors will need to do in the event of a data breach
- Data protection by design and default – how companies can build privacy-compliant AdTech and MarTech platforms
- Opportunities – why the GDPR and ePrivacy will fuel innovation and provide new opportunities in the online advertising and marketing industries
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