GDPR and ePrivacy: The effect on AdTech and MarTech from a technical perspective guide

By reading this guide, you’ll learn about:

  • The EU’s General Data Protection Regulation (GDPR) and ePrivacy regulation – a detailed overview of these new important regulations
  • The new definition of personal data – how it will change the way AdTech and MarTech companies collect data
  • User consent – how and why companies will need to obtain consent from users to run behavioral advertising and marketing campaigns
  • Data breaches – what AdTech and MarTech vendors will need to do in the event of a data breach
  • Data protection by design and default – how companies can build privacy-compliant AdTech and MarTech platforms
  • Opportunities – why the GDPR and ePrivacy will fuel innovation and provide new opportunities in the online advertising and marketing industries

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