Maximize the Value & Potential
of Premium Ad Inventory
with Programmatic Direct

With the efficiency of automation and the control of direct sales, programmatic direct is increasingly valuable to both media-buyers and sellers. All they need are the tools to make it work.

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How Can You Develop A Programmatic Direct Solution that’s Good for Both Advertisers & Publishers?

Think about this:

Advertisers want:

  • Prioritized access to publisher inventory on Private Marketplaces and in Automated Guaranteed packages with the help of impression-level automation.
  • Direct contact with publishers through integrated APIs that offer access to multiple-channel inventory.
  • Insights into audiences and capabilities to target them on a guaranteed basis with segmented inventory packages.

Publishers want:

  • Efficiency to serve their premium inventory quickly and smoothly with improved workflow patterns.
  • Maximum value through guaranteed pricing in stable relationships with media-buyers.
  • Control and flexibility: inventory sold to reliable buyers across a maximum number of demand-side sources creating competition for maximum value.

Meeting this wide range of needs isn’t easy – fortunately, we can help.

Why choose us?

  • We have over 7 years experience in the Ad Tech industry.
  • We’ve built and launched our own programmatic platform, Kanary NEST(a DSP), which was later successfully acquired by Gravity4.
  • 8/10 of our projects are based on Ad Tech and analytics – we have the technical know-how and experience to design and build robust and visually impressive Ad Tech platforms and apps.
  • More than 60% of our new business comes from client referrals.
  • We’ve developed 100+ successful projects for a wide range of companies.
  • The companies we’ve worked with have raised over $42m in funding & investment rounds.

Why choose us to build a RTB Direct Solution for You?

Ad Tech Experience

Simply put, we know what it takes to build programmatic platforms. Our 7+ years of experience in developing a variety of Ad Tech solutions for clients as well as building our own DSP (Kanary NEST) means we understand the Ad Tech industry inside out.

I was extremely impressed with Clearcode’s ability to work in unison with us, it really felt like they were part of our team. Our cooperation was seamless and the time zone differences didn’t disrupt the flow of development.

Clarivoy logo Steve White, Clarivoy CEO

Clearcode impresses me with their technical knowledge and responsiveness on a daily basis. I couldn’t ask for a better engineering partner.

Rejoiner logo Mike Arsenault, Co-founder Rejoiner

Full-Service Software Development Team

When it comes to building programmatic platforms, working with a software development company is not only faster and more efficient, but also provides continuity throughout the entire process. Our experienced developers have the know-how to carry a project from start to finish, including UX/UI design, development, project management, and system administration.

Agile Development Method

We build Ad Tech software using agile development methods – which results in features being released sooner with fewer bugs, and provides more transparency during the project’s development. With a lower risk of project failure, agile development also ensures reduced time to benefit and overall higher value.

About Clearcode

Our full-service software development teams specialize in building custom analytics and SaaS platforms for the advertising and marketing industries. Our dedication and attention to detail have resulted in many successful, long-term relationships with our clients.

With offices in both Europe and the U.S., we’ve designed, developed and maintained Ad Tech platforms for a wide range of agencies and companies.

We chose Clearcode as a partner because of their expertise in developing AdTech solutions

Klarna logo Luke Tuttle, VP International Product, Klarna

Our projects have appeared in a number of media portals:

Tech-crunch logo Forbes logo Entrepreneur logo Marshable logo Adweek logo

Schedule a 1-on-1 consultation!

Get a free quote