What’s inside?

  • The beginning of online display advertising – a look at how online advertising and media buying started.
  • The current programmatic landscape – learn all about the technology and processes that deliver ads to users.
  • Real-time bidding – discover what is it, how it works and the benefits this form of online media buying offers both advertisers and publishers.
  • The growth of programmatic – including the rise of programmatic display, mobile, video, and TV.
  • Other methods of online media buying – including programmatic direct, header bidding, and private marketplace (PMP)
  • Media channels – get to know all of the present and future channels used by online advertisers.
  • Challenges – understand the current challenges facing the programmatic industry.
  • Opportunities – identify business opportunities and ways to make your mark in the online advertising industry.

Projects featured in

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