What can you achieve with a custom SSP?
By building your own custom supply-side platform, you not only get all the benefits of a SSP, but you also gain a number of other competitive advantages:
- Own the platform and your data: If you build your own custom SSP, compared to if you rent one from a third-party vendor, then you maintain full control of the Intellectual Property and data.
- Customize the platform: Create your own product roadmap and build new features to optimize your inventory and gain deeper insights into its performance.
- Save money on fees and commissions: Stop paying commissions and fees to external SSPs.
- Generate more revenue: Create a SSP and add it to your current Ad Tech stack and drive more revenue to your company and increase your company’s overall market value.