CTV, OTT, and Video Advertising Platform Development Services for Tech Companies

Partner with our full-service AdTech development teams to design and build a custom video advertising platform for web, mobile, OTT, and CTV inventory.

Got questions about building a video ad platform?

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Partner with us to develop a video advertising platform that:

  • Powers programmatic video ad buying and selling of different video ad formats
  • Integrates fully with both supply- and demand-side platforms (SSPs/DSPs) to facilitate real-time bidding on video ad inventory
  • Runs video advertisements on connected TV (CTV) devices and over-the-top (OTT) video-streaming services
  • Incorporates popular video ad serving protocols, including Video Ad Serving Template (VAST), Video Player Ad Interface Definition (VPAID), Video Multiple Ad Playlist (VMAP), and Mobile Rich Media Ad Interface Definitions (MRAID)
  • Offers in-depth analytics insights to campaign performance and campaign optimization across multiple channels

Why choose us?

  • We’ve been designing and building advertising technology since 2009.
  • We’ve launched our own AdTech startup – Kanary NEST (a demand-side platform), which was later acquired by Gravity4.
  • We designed and build the AdTech stack for a global OTT video publishing company.
  • We built 7suite (now part of Piwik PRO) — a MarTech stack consisting of a tag manager, data management platform (DMP), and an ad personalization & remarketing platform.
  • Our in-house teams spend over 15,000 hours each month designing and building AdTech & MarTech platforms for our clients.
  • We’ve developed over 100 successful projects for clients of all sizes.

Why should you choose us to develop your video, OTT, or CTV advertising platform?

Experienced Ad Tech Developers

We know what it takes to build successful advertising and marketing technology.

Our 11+ years of experience in developing a wide variety of AdTech platforms (including video advertising software) for clients as well as building our own DSP (Kanary NEST) means we understand the inner workings and complexities of the online advertising industry.

This knowledge allows us to avoid the many common pitfalls that inexperienced software development companies and developers make when developing AdTech platforms.

We chose Clearcode as a partner because of their expertise in developing AdTech solutions.

Klarna logo Luke Tuttle
VP International Product at Klarna

I had a wonderful experience working with Clearcode on several projects. The Clearcode team is extremely professional and deliverables were always received both on time and on budget which I greatly appreciated.

SpotX logo Allen Klosowski
SVP Advanced Solutions Group

Full-Service Software Development Team

Developing video advertising technology in partnership with a software development company is not only faster and more efficient, but also provides continuity throughout the entire process. Our experienced developers will work with you at every stage of your project – from UX/UI design, development, project management through to post-launch maintenance.

Agile Development Method

We build AdTech software using agile development methods – which results in features being released sooner with fewer bugs, and provides more transparency during your project’s development. We believe this approach, with an emphasis on incremental development and constant feedback, results in releasing a working product sooner that meets to needs of the end users.

About Clearcode

We’re an AdTech and MarTech development company.

We partner with tech companies, advertisers, ad agencies, and publishers to design, build, and maintain custom advertising and marketing software for all channels, including web, in-app, CTV and OTT, and DOOH.

Our clients partner with us because of our development experience and domain knowledge of the inner workings of the AdTech and MarTech ecosystems.

Clearcode’s knowledge of the complex inner workings of AdTech & MarTech is second to none.

ISOSKELE logo Stéphan Montigaud
Deputy CEO, Head of Operations at ISOSKELE

Our projects have appeared in a number of media portals:

Got questions about building a video ad platform?

Ask us a question